Failed Ideas

Why do artists only show their best work in a portfolio? In 2007 I made this box with my most failed ideas from about ten years hard work: photos from my own archive, on the back a explination.

First presented at Dwaze Zaken (Foolish Matters) in Amsterdam, with an exhibition and on the book launch Frank Koolen presented a fantastic failed idea with a performance, April 2007.

design: Jeroen Disch
1st print 2007, 300 copies
only in Dutch
box 16 x 11 cm
15 cards with photo and text

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